一、报告题目

The impact of taxation and signposting on the purchase of breakfast cereals and soft drinks

二、报告人

Daniel Zizzo教授，澳大利亚昆士兰大学

三、报告时间

2019年3月21日 （周四） 下午14:30 -16:00

四、报告地点

知新楼B423

五、报告人简介

Daniel Zizzo，澳大利亚昆士兰大学经济学院院长、经济学教授。他的主要研究领域是实验和行为经济学，在American Economic Review, European Economic Review, Games and Economic Behavior等国际顶级期刊上发表数十篇论文。

六、 报告摘要

We present two experimental studies, one with university students in a controlled laboratory environment (n = 200) and one with a U.K. nationally representative sample (n = 1,000), where consumers were asked to make real purchases within an online supermarket platform. The studies captured the effect of price changes, and of the signposting of such changes, for breakfast cereals and soft drinks. While the dataset with university students is less noisy, the overall finding is that taxes are an effective means of reducing the consumption of less healthy breakfast cereals and soft drinks, with a 20% rate being sufficient in our nationally representative sample to make a significant impact if (and only if) the tax is signposted. Signposting represents a complementary “nudge” policy that could enhance the impact of the tax, though its effectiveness depends on the product category. We control for the feeling of having earned the budget with which to make purchases, and for compensation effects between online shopping and natural shopping decisions.

七、主办单位

山东大学经济学院